Reasons that marketers love keyword stuffing

Of course, if you’re willing to pay, you can create a sitemap larger than this 500 page limit. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. If the issues in the reviews are real, then deal with them. This means, for example, that the same keyword is always linked internally for a subpage. Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content.

Invest in SEO

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search result. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. It often helps to increase the length of the content of your web pages. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages.

It’s a win-win strategy with an emphasis on link bait

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. If you add all the data together, it’s hard to ignore social’s impact on traffic. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. What is SEO? It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content.

Identify What’s Working and What Isn’t with regards to rankings

Gaz Hall, from SEO Hull, had the following to say: "They then launched Google+, which started as another copy of Facebook." When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Is your homepage title tag duplicated on another web page? SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner.

Quality content takes time and money

When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. A great example that I like to point people to is osoo. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. And what’s better, blogging gives you another SEO benefit: fresh content.

You’ll be able to beat your competitors by considering carefully the use of splogs

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Make sure all your website images have alt tags to describe them to search engines. There are two types of backlinks, and they are internal backlinks and external backlinks.