High advertisement ratio can be mitigated by using meta tags

200-300 words on a topic by you or 1500 words on the same topic by someone else? Healthy social traffic certainly doesn’t hurt SEO efforts. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. Addressing thin content and increasing the level of uniqueness on your site – whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes will undoubtedly have a positive impact on your sites SEO. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users.

Tell me more about walled garden sites

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Avoid the use of symbols in URLs and prefer more human readable alternatives. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. When you delete one or more posts or pages from your site, there’s often collateral damage. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines?

Don;t leave shady backlinks in place

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. How do you add content to Google? On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site.

Useful tips from experts in gateway sites

According to SEO Consultant, Gaz Hall: "Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well." The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. If you go to Google and put in the same search and put “Facebook” after it, it may show up even though it wouldn’t show up in Facebook’s search results.

A focus on doorway sites to benefit search engine placement

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. I'm always amazed by Indozine, in this regard. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. What would you type into a search engine to find your business website or page?

Improve engagement by utilising widgets

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title.