Disambiguation, and diversity are important when it comes to sitemaps

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. How-to tutorials and guides can also make for excellent evergreen content. If you’re hiring in house SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation. It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren’t even in the same directory. Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates.

Search engine health checks should look at Google algorithms

LSI works because search engines like Google, Yahoo and Bing are extremely, extremely intelligent. When you input one keyword, multiple keywords or even something as simple as your domain name into the Keyword Planner, Google will give you a list of related keywords. Use Fetch as Google to test whether Google can crawl and index important pages within your site. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Web development is one of the most important pieces of an SEO program.

Learning about page rank

Everything below that visible area merely serves to provide enough content for search engines. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. How do you add content to Google? Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result.

Fun with ROI for now

Gaz Hall, a SEO Expert from the UK, said: "Search engines reward sites that are user friendly, which means they have high usability. Google favors sites that are not only rich in keywords, but also demonstrate user engagement." Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks.

Establish intuitive information architecture by considering meta tags

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Have you thought about TAP Assess for this? As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love.

Maybe search queries will be a thing of the past

But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology, this is no longer necessarily the case.